About The Research & Planning Group

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1. Who We Are The Research & Planning Group has been conducting opinion research studies for 30 years. We combine both quantitative and qualitative methodologies in…
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  • 1. Who We Are The Research & Planning Group has been conducting opinion research studies for 30 years. We combine both quantitative and qualitative methodologies in our research design.the Research & Planning Group 1
  • 2. OPOs We’ve Served We have conducted studies within the OPO industry since 1998. Within the last seven years, we’ve conducted studies for fifteen different OPOs across the country.the Research & Planning Group 2
  • 3. Studies We’ve Designed Our research for the OPO industry has covered a variety of topics. The greatest demand has been for our satisfaction studies with hospital partners and donor families.the Research & Planning Group 3
  • 4. Our Approach The Research & Planning Group primarily uses in-depth telephone interviews to conduct research to capture both quantitative and qualitative data with groups such as donor families and hospital partners. This method is ideal for collecting data where depth and detail are crucial to interpreting the results . RPG has developed efficiencies to reduce required time. RPG has a team of interviewers who specialize in physician, donor family and medical interviewing. RPG has found that a number of physicians donate these back to the sponsoring OPO.the Research & Planning Group 4
  • 5. Our approach (cont’d) Our survey instruments often contain a mixture of quantitative and qualitative questions. Because we often used questions we have The data our approach yields are validated, the scope and the limitations of the data are both insightful and actionable. known. Our survey instruments can be customized to suit the needs of individual OPOs while still providing statistically significant and comparable data.the Research & Planning Group 5
  • 6. Our Approach (cont’d) Defining the population is one of the most important decisions to make in research. Interviewing hospital partners and donor families is different from clinical trials and from consumer interviews because the population is much more homogenous (i.e., similar) in response. We recommend conducting research with the most qualified populations (frequent hospital partners, recent donor families) to ensure that you receive information that is useful and which reflects current perceptions.the Research & Planning Group 6
  • 7. What We Deliver Our proven research methods will ensure that you have the information you need to improve hospital physician partner satisfaction. Our analysis and reporting process will deliver a concise report with data-driven points of action and offer recommendations from a research firm that understands your business.the Research & Planning Group 7
  • 8. What We Require We view ourselves not as your research vendor, but as your research partner. We cannot complete the job without your help in several key areas. With your help, we can ensure that the data collection process is conducted with efficiency, quality and respect for your hospital partners’ / donor family members’ valuable time.the Research & Planning Group 8
  • 9. For More Information We have prepared a packet with more detailed materials for you to read over. Get the packet at http://opo.researchplan.com/ under “Our Studies”the Research & Planning Group 9
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