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Changing the change Design Visions, Proposals and Tools An international conference on the role and potential of design research in the transition towards sustainability Torino, 10th - 11th - 12th July 2008 Organised by Co-ordination of Italian Design Research Doctorates with Conference of Italian Design Faculty Deans and Programme Heads. In the framework of WORLD DESIGN CAPITAL TORINO 2008 | © ICSID An ICSID initiative of the IDA. Jégou François [francois.jegou@solutioning-design.net] Strategi
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  Changing the change Design Visions, Proposals and Tools An international conference on the role and potential of design research in the transition towards sustainability Torino, 10th - 11th - 12th July 2008 Organised by Co-ordination of Italian Design Research Doctorates withConference of Italian Design Faculty Deans and Programme Heads.In the framework of WORLD DESIGN CAPITAL TORINO 2008 | © ICSID An ICSID initiative of the IDA. Jégou François [francois.jegou@solutioning-design.net]Strategic Design Scenarios, BelgiumLiberman Joëlle [jl@egerie-research.be]Égérie Research, BelgiumGirardi Sara [sara.girardi@solutioning-design.net]Strategic Design Scenarios, BelgiumBernagozzi Anna [bernagozzi@ensad.fr]Ecole Nationale Supérieure des Arts Décoratifs, France DESIGN FOR SOCIAL INNOVATION Enabling replication of promising initiatives for sustainable living inBrussels and Paris Abstract Shared housing, alternative mobility… spontaneous social innovation may reveal new and moresustainable solutions in daily urban ways of living.How to improve these initiatives and make them more accessible for a larger share of users keepingtheir initial social qualities? How to scale them up fostering their duplication at the local scalemaintaining their environmental benefits? What can strategic design bring to support these socialinnovators? What are the new approaches to co-design within a social fabric of creative users?This paper will present and compare the results of two parallel research projects in Brussels and Parisfocusing the design of social innovation. Teams of designers from the École Supérieure des Arts Visuelsof La Cambre in Brussels and the École Nationale Supérieure des Arts Décoratifs in Paris experimentedreal size participative design processes with groups of citizens willing to start or improve collaborativesolutions. The two groups of cases focused are respectively:- car drivers promoting local urban hitchhiking initiatives around different areas of Brussels 1 .- single seniors offering spare rooms through cohabitation opportunities to students in Paris 2 ;In particular the presentation will focus on the start-up phase catalysing the new solution and on theprojective approach used by the designers to stimulate social conversation between the players involvedand support them in the discussion and construction of their customized solution. These collaborativedesign sessions with current and future promoters allow to describe the key-characters and possibleoptions of a 'meta' or 'generic solution' used during workshops or interview sessions to facilitateappropriation of complex product-service systems and to enable non-professionals to design their ownlife’s solutions. 1   VAP, Comobil, Kotvoiturage/Taxistop and Myoto, Brussels, Belgium.   2   Logement Intergénération, Paris and Rouen, France e Prendi uno studente a casa, Milan, Italy.    Changing the change Design Visions, Proposals and Tools An international conference on the role and potential of design research in the transition towards sustainability2 The text will first describe the different starting points of the two parallel experimentations: whether solutions were already implemented, as for the cohabitation of seniors-students, or if the initiative is in alaunching phase as for the urban hitchhiking. Compared analysis of the solutions will focus on thedifferent barriers for the diffusion of the initiatives and possible up-scaling strategies.The second part of the text will describe the definition of generic solutions   and its tentativedecomposition into a set of  solution elements . Co-design sessions between current and new groups of local promoters of the different solutions allow to progressively explore the different facets of the solutionbeyond its current implemented forms and embed it into a set of enabling cards.The third part of the text will draw from these on-going experiences the different characteristics andapplications of strategic design to support the design and diffusion of the mentioned enabling solutions .In particular, it will describe how to present and give visibility to a complex enabling solution; how tosupport the strategic conversation between a group of participative promoters; how to customisesolutions to particular context of use and set a temporary visual agreement  between the actors involved;and finally how to discuss and organize progressive development stages of the solution from launch to amature service.A conclusion will enlarge the focus and discuss the meaning and consequences of this emergingsituation of co-creation both from the point of view of users taking more and more part in the ideationand implementation of products and services they use and designers’ task evolving towards elaborating open semi-finished solutions enabling these users to design their own daily living. References F. Jégou & E. Manzini with essays by P. Bala, C. Cagnin, C. Cipolla, J. Green, T. van der Horst, B. deLeeuw, H. Luiten, I. Marras, A. Meroni, S. Rocchi, P. Strandbakken, E. Stø, J. Thakara, S. Un, E.Vadovics, P. Warnke, A. Zacarias, Edizioni Poli.design: Collaborative Services, Social Innovation andDesign for Sustainability, Milan, foreseen spring 2008Dees G., Battle Anderson B. and Wei-skillern J., Scaling Social Impact, Strategies for spreading social innovations   , Standford Social Innovation Review, Spring 2004, 24-32Tracey Paul & Jarvis Owen, An Entreprising Failure, Why a promising social franchise collapsed   ,Standford Social Innovation Review, Spring 2004, 66-70A. Meroni with essays from P. Bala, P. Ciuccarelli, L. Collina, B. de Leeuw, F. Jégou, H. Luiten, E.Manzini, I. Marras, A. Meroni, E. Sto, P. Strandbakken et E. Vadovics, Creative communities, Peopleinventing sustainable ways of living, Edizioni Poli.design, Milan, March 2007,  Changing the change Design Visions, Proposals and Tools An international conference on the role and potential of design research in the transition towards sustainability3  Fig. 1: working sessions between groups of promoters and design teams using enabling cardsto discuss and build their own customized solutions
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