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Adv/PR. Research. Titles Scales Data points ( > one + over time) Distribution Breaks Magic numbers within text One takeaway. 08/17/2007. Accompanying graphic. What % of total raised in Austin SMSA?. What did one TV spot cost?. Total = 59.81%. Other is 40%. Other 44%.
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Adv/PRResearchTitlesScalesData points ( > one + over time)Distribution BreaksMagic numbers within textOne takeaway08/17/2007Accompanying graphicWhat % of total raised in Austin SMSA?What did one TV spot cost?Total =59.81%Other is 40%Other 44%pay attention to adjectives & key phrasesNever issued...080106080121080409ResearchSTATISTICSFigures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: "There are three kinds of lies: lies, damned lies and statistics."- Autobiography of Mark Twain ResearchThree Rules of Advertising & PR:1. Never trust anyone2. There are no excuses3. Don’t panic
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