Apollo Tyres is One of the Largest Tyre Manufacturing Companies in India

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Apollo Tyres is one of the largest tyre manufacturing companies in India. The company was incorporated in 1972 and commenced its production in 1977. It was the first company to receive ISO9001 accreditation in Indian tyre industry. The company can be traced back to the 70’s when hard-nosed MNC’s and Indian tyre major dominated the tyre industry. Apollo set up its very first manufacturing unit in Perambra, Kerala in 1977, with a very huge production capacity of 185 tonnes. It was in 1982, that Ap
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  Apollo Tyres is one of the largest tyre manufacturing companies in India. The companywas incorporated in 1972 and commenced its production in 1977. It was the first companyto receive ISO9001 accreditation in Indian tyre industry.   The company can be traced back  to the 70’s when hard - nosed MNC’s and Indian tyre  major dominated the tyre industry. Apollo set up its very first manufacturing unit in Perambra,Kerala in 1977, with a very huge production capacity of 185 tonnes. It was in 1982, that Apolloformulated and put into action a series of pragmatic project generating policies that led towards aturn around.Apollo Tyres Ltd. is the leading Indian tyre manufacturing with annual revenues of over US $ 1 billion. In fact it is the first Indian tyre company to reach this milestone. In 2006, Apolloacquired Dunlop Tyres of South Africa. The company has its operations in India, South Africaand Zimbabwe with a network of over 4,000 dealerships in India alone. Sometime in January, thecompany also announced its plans to start its operations in Hungary.A dynamic new management team under the leadership of Vice-Chairman and MD, Mr.Onkar S Kanwar took over the helm of the company affairs. The objectives were redefined withemphasis growth through quality product and services, aggressive market penetration andexpense containment. In 1984 Apollo tyres Ltd wips out entire accumulated loss even posted a project of Rs57 Lakhs BIFR banded over premier tyres Ltd (the plant is situated at Kalamasserynear Cochin) to Apollo Tyres Ltd on the 17 th April 1955and products are being made in Apollo brand name with this achievement the company has expected its management base to emerge asthe No. 1 tyre company in India. In 95-96 Apollo clocked a turnover of Rs.1250 crores.My project at Apollo tyres ltd. Kalamassery in Cochin is a humble effort to understandand comprehend its organization. The project is intended to access and to acquire the knowledgeregarding the functional as well as the management aspect of the firm.    ATL Perambra Unit is the mother plant of Apollo family      It is the single largest truck tyre plant in India    Fastest growing plant in Apollo Family      7 th fastest growing tyre company in the world      First tyre company to obtain ISO 9001 certification      Present production capacity of 307 MT/ day       It has nearly 2700 employees      Four different trade unions Infrastructural Facilities   Kalamassery Plant (Kochi) Apollo Tyres’ first manufacturing unit located in Perambra in Kerala and began itscommercial production in 1977 with a capacity of 54 tonnes. Currently the production capacity is245 tonnes a day. It is manufacturing truck, LCV, tractor tyres. The plant is having followingcertifications:    QS -9000: 1998,2004 certifications for Quality Management Systems    Registered with DGS&D and Defence (CQAV)    Registered with DOT (Department of Transportation, USA)    ECE Certification    In-Metro (Brazil) Certification    SASO (Saudi Arabia) Certification    ISO 9001 CertificationInitial capacity of the Plant : 49 tonnes per dayExisting capacity of the Plant: 300 tonnes per day Number of People :2416(including contract employees)    Apollo Tyres Ltd. Perambra unit was ranked the first among large scale industries for  productivity and energy conservation in the year 2002-2003 by Kerala state in year 2005& 2007 at productivity council BANKS OF THE COMPANY    State Bank of India    Bank of India    Bank of Baroda    Punjab National Bank     State Bank of Mysore    State Bank of Patiala    State Bank of Travancore    ICICI Bank Ltd     Union Bank of India    MILESTONES OF APOLLO TYRES    CHAPTER 7 PORTER’S FIVE FORCES ANALYSIS  1972 The company's license was obtained by Mr MathewT Marattukalam, Jacob Thomas and his associates.1974 The company was taken over by Dr. Raunaq Singhand his associates.1975April 13, Perambra Plant Foundation stone was laiddown.1976 Apollo Tyre Ltd. was registered.1977Plant commissioned in Kerala with 49 TPDcapacity.1982Manufacturing of Passenger Car Radial Tyre inKerala.1991 The second plant commissioned in Baroda.1995 Acquired Premier Tyre Ltd. in Kerala.2000 Exclusive Radial capacity established at Baroda.2003 Radial Capacity expanded to 6600 tyre per day. November 17, JointVenture with Michelin.2004Launch of Apollo Acelere- 'H' Speed Rated Car Radials.2005 April 13, Perambra Plant completes 30 Years.2006 January 30, Dunlop South Africa is acquired.2007 Launch Dura Tyre (Retarded Tyre) for the first timein India2007 Launch Regal truck and bus radial tyres2007 Launch “Apollo Tennis Initiative & Mission 20182008 Announce public Greenfield plant to be ready by2010 for the European markets2009 Announce the acquisition of VBBV Tyres , Netherlands    A MODEL FOR INDUSTRY ANALYSIS:Porter's five forces analysis is a framework for the industry analysis and business strategydevelopment developed byMichael E. Porter  of Harvard Business School in1979.It uses concepts developed inIndustrial Organization (IO) economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. Attractiveness inthis context refers to the overall industry profitability. An unattractive industry is one wherethe combination of forces acts to drive down overall profitability. A very unattractive industrywould be one approaching pure competition .The model of the Five Competitive Forces was developed by Michael E. Porter in his book  „Competitive Strategy: Techniques for Analyzing Industries and Competitors“ in 1980. Since that time it has become an important tool for analyzing an organizations industry structure instrategic processes.Porter  ’s model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Especially, competitive strategy should baseon and understanding of industry structures and the way they change.Porter has identified five competitive forces that shape every industry and every market. Theseforces determine the intensity of competition and hence the profitability and attractiveness of an
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