Beauty Patterns 2016

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1. Beauty: Patterns 2016 The Lipstick Effect: In Recessions, Women Still Buy Beauty Products* 17 *Source: The Wall Street Journal 2. Consumers Were Asked About…
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  • 1. Beauty: Patterns 2016 The Lipstick Effect: In Recessions, Women Still Buy Beauty Products* 17 *Source: The Wall Street Journal
  • 2. Consumers Were Asked About Fragrances, Make-up and Treatments Fragrances Make-up Beauty Treatments 18 Source: Beauty 2016 ~700 interviews
  • 3. Fragrances 19 JCP is in the Top 5 Stores Used by the consumers when purchasing fragrances Who removed our store from their list (22%) • For Sears the number is 21% There is a 1/5th of the interviewees Perfumania Walgreens Walmart JCP 19% 13% 8% 8% Yes 78% No 22% Are you using the same stores vs last year? 22% of Changers Marshall’s Sears Avon 6% 6% 6% 78% Added Walgreens 76% Added Walmart 44% Added Sears 40% Added JCP Source: Beauty 2016 ~700 interviews JCP is the 2nd top ranking store with 10% following Perfumania ($50K+ annual income) For those with higher income
  • 4. 17% of Our Customers Are spending less than last year in Fragrances 20 Spending More Vs Last Yr • 47% JCP • 53% Sears • 35% Macy’s Source: Beauty 2016 ~700 interviews
  • 5. Make-up 21 Walgreens 4 out of 10 consumers use this chain Walgreens Walmart Avon JCP 37% 17% 16% 6% Yes 85% No 15% Are you using the same stores vs last year? 15% of Changers Sears Farmacias comunidad K-Mart 4% 3% 3% 83% Added Walgreens 78% Added Walmart 42% Added Sears 38% Added JCP Source: Beauty 2016 ~700 interviews JCP is the 2nd top ranking store with 17% following Walgreens ($50K+ annual income) For those with higher income
  • 6. 4 out of 10 Of our customers are spending more than a year ago in Make-up 22 Spending More Vs Last Yr • 40% JCP • 37% Sears • 25% Macy’s Source: Beauty 2016 ~700 interviews
  • 7. Beauty Treatments 23 Beauty Treatments Is the one with fewer changers Who removed our store from their list (24%) • For Sears the number is 22% Like in Fragrances, there is a 1/5th of the interviewees Yes 88% No 12% Are you using the same stores vs last year? 12% of Changers 82% Added Walgreens 78% Added Walmart 36% Added Sears 31% Added JCP Walgreens Walmart Avon JCP 32% 19% 17% 8% Sears Marshall’s CVS 5% 3% 2% Source: Beauty 2016 ~700 interviews JCP is tied in 2nd place with Avon for 14% each following Walgreens ($50K+ annual income) For those with higher income
  • 8. Spending Pattern of Loyal customers is the same or higher than last year in Beauty Treatments 24 Spending More Vs Last Yr • 41% JCP • 37% Sears • 33% Macy’s Source: Beauty 2016 ~700 interviews
  • 9. Fragrances 15% Monthly 26% 2-3 Mths 34% 4-6 Mths 26% Once a Year Make-up 36% Monthly or often 29% 2-3 Mths 22% 4-6 Mths 12% Once a Year Beauty Treatments 36% Monthly or often 29% 2-3 Mths 25% 4-6 Mths 11% Once a Year How Often Do They Purchase 25 3% 14 % 45 % 38 % 20 % 29 % 39 % 12 % 15 % 32 % 34 % 20 % Total JCP Source: Beauty 2016 ~700 interviews
  • 10. “Festivales de Belleza” 26
  • 11. 1 out 5 customers Go to “Festivales de Belleza” 27 75% go to keep themselves updated and aware of what new products are out there 65% stated they go to find out about new trends 64% Go because of special prices and offers 52% purchase the products they regularly use plus some new ones ¾ of these customers like to receive gifts during these events 70% are rooting for discounts 2/3 want seminars regarding beauty They know about these “Festivales” using all media available including the word of mouth Source: Beauty 2016 ~700 interviews
  • 12. 61% Use Social Media To keep themselves up to date with Beauty Products 28 82% Use Facebook Followed by YouTube with 10% and Pinterest & Instagram with 2% each Other Media used to keep themselves informed regarding Beauty Products: Magazines (49%), TV (47%) and the Beauty Counters at Retailers (43%) Source: Beauty 2016 ~700 interviews
  • 13. Designing Customers know what they want but not necessarily know who out there is offering what they need Perceptionis playing a key role Spending Beauty Products consumption is proven to beat any economical situation This doesn’t mean the consumer will not make changes to acquire the goods Review Many outlets can help us in communicating the “What’s in it for her” in an effective manner Social Media can becomea powerful ally Communicating 29
  • 14. Contact Us See you soon... 1571 Calle Alda, San Juan 00926, Puerto Rico 787-250-0006 mcabrera@arteaga.com www.arteaga.com 30 A&Answers is Arteaga & Arteaga’s Market Research Division
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