Cross-Border Codes of Conduct: ICC Marketing Code

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Cross-Border Codes of Conduct: ICC Marketing Code. Sheila A. Millar, Partner Keller and Heckman LLP 1001 G Street NW Suite 500 West Washington, DC 20001 +1 202.434.4143 millar@khlaw.com. Elements of Effective Codes. Process to identify issues of concern Address stakeholder concerns
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Cross-Border Codes of Conduct: ICC Marketing CodeSheila A. Millar, PartnerKeller and Heckman LLP1001 G Street NWSuite 500 WestWashington, DC 20001+1 202.434.4143millar@khlaw.comElements of Effective Codes
  • Process to identify issues of concern
  • Address stakeholder concerns
  • Establish level playing field for business
  • Flexible, fast, and amendable
  • Cost-effective
  • Enforcement/accountability mechanism
  • Accountability procedures can be separate; need not be part of the code per se
  • ICC Code of Advertising and Marketing Practice
  • Code has been in place for 75 years
  • Forms the basis of many national advertising codes and effective self-regulatory programs around the globe
  • Periodically revised and updated
  • Recent updates: digital marketing
  • Framework Guides: environmental claims, food marketing
  • Currently available in 10 languages
  • ICC Information and ResourcesConsiderations for Cross-Border Code Paradigms
  • Effective process for finding common ground
  • Bridging different legal frameworks and cultural, social traditions, which vary depending on the issue
  • Assuring that codes advance consumer protection and trade
  • Education, capacity-building
  • One size doesn’t fit all
  • Thank youSheila A. MillarPartnerKeller and Heckman LLP1001 G Street NWSuite 500 WestWashington, DC 20001+1 202.434.XXXXXXXXXXX@khlaw.com
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