Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory analytic applications as a service in the cloud at the speed of business

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Many open source projects are seeking commercial backing and growing into businesses – e.g. Spark, Cassandra, Hadoop. How do you market your project or product to investors or to enterprises? What should your pitch deck or customer presentation look like? This talk will show you the archetype (based on watching hundreds of these presentations) and exactly how not to do a presentation like this. Intro: Mark Madsen’s exposure to the software industry can be measured in terapoints (that’s 1 million powerpoints). He received his Master’s degree in Science from an unnamed university in 1993 and has been doing what is described in technical jargon as “a lot of stuff” since then. With knowledge as broad as the wide Mississippi, his qualifications need not be divulged, and certainly not investigated. He doesn't want anyone to make a fuss over him—just treat him as you would any great man. Please welcome Mark Madsen
Transcript
  • 1. Crossing the chasm with a high performance dynamically scalable open source platform for real-time big data in-memory analytic applications as a service in the cloud at the speed of business July, 2015 Mark Madsen www.ThirdNature.net @markmadsen
  • 2. Literature review “Chicken chicken chicken: chicken chicken”, Annals of Improbable Research, Vol. 12, No. 5, Sept/Oct 2006 http://www.improbable.com/airchives/paperair/volume12/v12i5/v12i5.html
  • 3. About the CEO
  • 4. The FoundersOur Executive Team: Founders
  • 5. Our COO Our CFO The FoundersAnd Our Executive Team Our CEO
  • 6. Our COO Our CFO The FoundersThe Rest of Our Executive Team Our CEO CTO CDO CMO CSO CCO (barista) Chief architect
  • 7. Our Investors: Seed Funding Mumsy Uncle Digby
  • 8. Our Investors: Series A
  • 9. Our Board
  • 10. Company History: Origins
  • 11. Company History: Innovation
  • 12. Company History: Failing Faster Than Expected
  • 13. Company History: Software All the Things
  • 14. How many times has this happened to you?
  • 15. How many times has this happened to you?
  • 16. How many times has this happened to you?
  • 17. How many times has this happened to you?
  • 18. How many times has this happened to you?
  • 19. We pivoted to bigger problems
  • 20. Our Value Proposition
  • 21. Our Value Proposition
  • 22. Our Value Proposition
  • 23. Our Value Proposition
  • 24. Our Value Proposition
  • 25. Our beta customers, carefully selected for their enthusiasm and ignorance
  • 26. Our Customers Customer wins in 50% of the top 2 fortune 1000 companies!
  • 27. Our Customers NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA NDA
  • 28. We just signed our 10,000th partner*! *If you count each open source contributor and user
  • 29. We just signed our 10,000th partner*! *If you count each open source contributor and user
  • 30. Key Aspects of Our Product Big data Cloud Dynamic -In memory Leverage Platform Viral Google As-a- Service Open Source B I N G O
  • 31. The IBM* digital turbo-encabulator years in the making * Irish Business Mechanics Dark-emitting diodes FTL network interconnects
  • 32. Digital turbo-encabulator architecture Modial interaction Magneto reluctance No conductors or fluxes
  • 33. Demo
  • 34. Benchmarks and Scalability Metapolar refractive pilfometer Transcendental hopper dadascope
  • 35. Benchmarks and Scalability We Are Web Scale!
  • 36. Financials Series A Time Cash Revenue This may look bad, but it isn’t. Revenue
  • 37. Financials Series A Cash Time Revenue Advanced data visualization FTW!
  • 38. The first community manager in 1904, holding the first babbage engine developer meetup. Cutting frills like payroll: the power of open source community!
  • 39. Cutting frills like payroll: open source community managers are easy to find!
  • 40. Competing products are inferior
  • 41. Competing products have side effects
  • 42. We don’t talk about our competitors
  • 43. Wishful thinkers Winners Losers Your father’s oldsmobile Us! The Grubner©®™ Mystical Matrix
  • 44. Get one now and this will be you
  • 45. Annual subscription: $10,000,000.37
  • 46. The “golden template” (to avoid) About the presenter Founders & team Investors Customers Partners Company history Financials The problem (as perceived by a 5 year old) Buzzwords Secret special technology Product Benchmarks Demo Competitors FUD Our wonderfulness
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