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Read Download Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Christian Kowalkowski ) Ebook Free Ebook Online Donwload Here http://pubs.ebookssale.info/?book= 069281910X In today’s competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers. Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors’ proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to · determine if your company is “fit-for-service,�? · make the most of your existing services, · innovate and create value-added services and customer solutions beyond your products, · embed a true service-centric culture in your organization, · drive change and align your service strategy with corporate goals, · transform your product-centric sales force into a service-savvy sales organization, · design an organizational structure that promotes service growth, and · align your interests with distributors and partners. Kowalkowski and Ulaga’s twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.
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  • 1. Download Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Christian Kowalkowski ) Ebook Free
  • 2. Book details Author : Christian Kowalkowski Pages : 324 pages Publisher : Service Strategy Press 2017-03-29 Language : English ISBN-10 : 069281910X ISBN-13 : 9780692819104
  • 3. Description this book In today’s competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers. Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors’ proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to · determine if your company is “fit-for-service,†· make the most of your existing services, · innovate and create value-added services and customer solutions beyond your products, · embed a true service-centric culture in your organization, · drive change and align your service strategy with corporate goals, · transform your product-centric sales force into a service-savvy sales organization, · design an organizational structure that promotes service growth, and · align your interests with distributors and partners. Kowalkowski and Ulaga’s twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in
  • 4. industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.Download Download Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Christian Kowalkowski ) Ebook Free Ebook Online Donwload Here http://pubs.ebookssale.info/?book= 069281910X In today’s competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers. Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors’ proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to · determine if your company is “fit-for-service,†· make the most of your existing services, · innovate and create value-added services and customer solutions beyond your products, · embed a true service-centric culture in your organization, · drive change and align your service strategy with corporate goals, · transform your product-centric sales force into a service-savvy sales organization, · design an organizational structure that promotes service growth, and · align your interests with distributors and partners. Kowalkowski and Ulaga’s twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research. Download here http://pubs.ebookssale.info/?book= 069281910X Download Download Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Christian Kowalkowski ) Ebook Free Download Download Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Christian Kowalkowski ) Ebook Free PDF Read Download Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Christian Kowalkowski ) Ebook Free Kindle Read Download Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Christian Kowalkowski ) Ebook Free Android Read Download Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Christian Kowalkowski ) Ebook Free Full Ebook Read Download Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Christian Kowalkowski ) Ebook Free Free Read Download Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Christian Kowalkowski ) Ebook Free E-Reader Read Download Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Christian Kowalkowski ) Ebook Free in English
  • 5. If you want to download this book, click link in the last page
  • 6. Clik here to Download this book Download Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (Christian Kowalkowski ) Ebook Free (Christian Kowalkowski ) Click this link : http://pubs.ebookssale.info/?book= 069281910X if you want to download this book OR
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