Sam Michel - Digital Marketing Opportunities In The UK For Estonians

Publish in



Please download to get full document.

View again

of 15
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
1. Digital Marketing Opportunities <ul><li>Working with </li></ul><ul><li>with the UK’s digital sector…
  • 1. Digital Marketing Opportunities <ul><li>Working with </li></ul><ul><li>with the UK’s digital sector </li></ul><ul><li>Sam Michel </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>E!UK </li></ul><ul><li>7th May 2008 </li></ul>
  • 2. Agenda <ul><li>Chinwag </li></ul><ul><li>The UK Market </li></ul><ul><li>Confidence </li></ul><ul><li>Skills Emergency </li></ul><ul><li>Opportunities for Estonians </li></ul> /19
  • 3. Chinwag <ul><li>Chinwag - a community media company </li></ul><ul><li>uk-netmarketing email forum, founded 1996 </li></ul><ul><ul><li>UK’s oldest forum for new media marketers </li></ul></ul><ul><ul><li> g </li></ul></ul><ul><li>Three key operations: </li></ul><ul><ul><li> - Community for digital marketers </li></ul></ul><ul><ul><li>Chinwag Jobs - Digital marketing recruitment website </li></ul></ul><ul><ul><li>Chinwag Live – Lively Q&A sessions with industry experts </li></ul></ul><ul><li>Consultancy: </li></ul><ul><ul><li>Social media and community marketing strategy </li></ul></ul> /19
  • 4. UK Agency Market <ul><li>Top 100 digital agencies: </li></ul><ul><ul><li>2007 Turnover €722m </li></ul></ul><ul><ul><li>64% owned independently </li></ul></ul><ul><li>Advertising market: </li></ul><ul><ul><li>€4bn in 2007 </li></ul></ul><ul><ul><li>38% growth in 2007 </li></ul></ul> /19 Source: NMA, Top 100, 2007 Source: IAB UK, online ad-spend study, 2007
  • 5. Market Confidence <ul><li>Current confidence high </li></ul><ul><li>Six months’ time, 8% fall </li></ul><ul><li>77% of agencies positive </li></ul><ul><li>Media sector less positive </li></ul><ul><li>Agency staff happiest with pay </li></ul> /19 Source: Chinwag Digital Pulse, March 2008 -
  • 6. Skills Emergency? /19
  • 7. UK Staff Shortages <ul><li>Recruiting and retention difficult </li></ul><ul><ul><li>97% have difficulty in finding & retaining staff </li></ul></ul><ul><ul><li>76% difficult to retain staff within their companies </li></ul></ul><ul><li>Freelance vs. Permanent </li></ul><ul><ul><li>Mid-sized business plan most growth </li></ul></ul><ul><ul><li>Permanent rather than freelance </li></ul></ul><ul><ul><li>Freelancers used where recruitment is toughest </li></ul></ul> /19 Source: Chinwag Digital Skills Survey, Dec 2007 -
  • 8. UK Business Impact <ul><li>Staff costs rising </li></ul><ul><ul><li>75% of businesses are planning to raise increase the salaries </li></ul></ul><ul><ul><li>Less than half planning above inflation wage rises </li></ul></ul><ul><li>Skills shortage affects growth </li></ul><ul><ul><li>57% say skills shortage slowed business growth in 2007 </li></ul></ul><ul><ul><li>20% think staff shortages may affect business viability </li></ul></ul> /19 Source: Chinwag Digital Skills Survey, Dec 2007 -
  • 9. Digital Dangers /12
  • 10. Digital Dangers <ul><li>Career ladders </li></ul><ul><li>“Too busy” cycle </li></ul><ul><li>Links with colleges & universities </li></ul><ul><li>Industry marketing itself </li></ul><ul><li>Reducing staff numbers too quickly </li></ul><ul><li>Coordinated government support </li></ul> /12
  • 11. Opportunities <ul><li>For agencies </li></ul><ul><ul><li>Project work: particularly tech & marketing </li></ul></ul><ul><ul><li>Extra production resource for agencies </li></ul></ul><ul><ul><li>Outsourced departments </li></ul></ul><ul><ul><li>Partnerships with UK companies </li></ul></ul><ul><ul><li>Staff exchange? </li></ul></ul><ul><li>For individuals </li></ul><ul><ul><li>Freelance & long-term contract work </li></ul></ul><ul><ul><li>Work experience </li></ul></ul><ul><li>- Blue Barracuda </li></ul><ul><li>Partnerships </li></ul><ul><li>Short-term, fast turnaround projects </li></ul><ul><li>Communication is vital </li></ul><ul><ul><li>No. 1 issue - project management and language discrepancies causing confusion </li></ul></ul> /12
  • 12. Critical Factors <ul><li>Communication skills </li></ul><ul><li>Local market knowledge </li></ul> /12 otherwise, confusion.... Pic: cervus on flickr:
  • 13. Next Steps <ul><li>Getting work... </li></ul><ul><ul><li>Build your reputation </li></ul></ul><ul><ul><li>Build your brand </li></ul></ul><ul><ul><li>Participate online </li></ul></ul><ul><ul><li>Face-to-face meetings </li></ul></ul><ul><ul><li>Client testimonials </li></ul></ul><ul><ul><li>Do great work! </li></ul></ul> /12 Pic: Or Hiltch on flickr:
  • 14. Useful Resources <ul><li>Forums </li></ul><ul><ul><li>uk-netmarketing </li></ul></ul><ul><ul><li>regional groups </li></ul></ul><ul><li>Events & networking </li></ul><ul><ul><li> </li></ul></ul> /12
  • 15. Thanks <ul><li>Any questions? </li></ul><ul><li>…or email me later if you prefer. </li></ul><ul><li> [email_address] om </li></ul><ul><ul><ul><li>Tel: +44 (0)20 718 2923 </li></ul></ul></ul> /12
  • Related Search

    Previous Document

    Samaniego vs. NLRC

    Next Document


    Related Documents
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks