UX Design x Marketing Workshop - worksheet templates

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Description
This slide was used workshop at Opt Inc. This version is 201701. There are some frameworks. ( Product canvas like Lean canvas, Empathy map, 3C analysis, User story, AARRR map, KPT, Value proposition map and Persona ) The post which is explained about workshop on Medium.com (only Japanese) https://medium.com/@tetsuyatakeda/uxdxmrkt-workshop-design-982c8e507247#.so5k78uqc
Transcript
  • 1. © Tetsuya Takeda All Rights Reserved. U X D E S I G N x M A R K E T I N G W O R KS H O P 2017/01/06
  • 2. PROBLEMS SOLUTIONS UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS EXISTING ALTERNATIVES KEY METRICS HI-LEVEL CONCEPT CHANNELS EARLY ADOPTERS COST STRUCTURE REVENUE STREAMS S E R V I C E N A M E D AT E / / WHY WE DO P R O D U C T C A N VA S
  • 3. S E R V I C E N A M E D AT E / / BIOGRAPHY FEEL SAY PAIN GAIN DO SEE HEAR THINK E M PAT H Y M A P
  • 4. S E R V I C E N A M E D AT E / / COMPANY UNIQUE VALUE PROPOSITION COMPETITORCUSTOMER WHY CUSTOMER CHOOSE WHY WE DO 3 C A N A LY S I S
  • 5. S E R V I C E N A M E D AT E / / SCENE DESCRIPTION USER’S FEELING SCENE DESCRIPTION USER’S FEELING U S E R S T O R Y
  • 6. S E R V I C E N A M E D AT E / / ACTIVATIONACQUISITION REVENUEREFERRAL RETENTION A A R R R M A P
  • 7. S E R V I C E N A M E D AT E / / KEEP PROBLEM TRY・CHALLENGE K P T
  • 8. S E R V I C E N A M E D AT E / / GAIN CREATORS PRODUCTS & SERVICES PAINS GAINS JOBS PAIN RELEAVERS VA L U E P R O P O S I T I O N M A P
  • 9. S E R V I C E N A M E D AT E / / PROFILE GOALPAIN BEHAVIOR PORTRAIT P E R S O N A
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