Adding Value To A Company

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1. Plan of Attack: Gaining Knowledge, Building Relationships, and Adding Value to a Company 2. Any city can be used with this method. For this example, we used Salt Lake…
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  • 1. Plan of Attack: Gaining Knowledge, Building Relationships, and Adding Value to a Company
  • 2. Any city can be used with this method. For this example, we used Salt Lake City.
  • 3. Gain Knowledge Roster & Stack Client Research Pitches & Marketing Planning Department Industry Tracking Network Facilitate Deals Build Relationships Adding Value to Commerce CRG
  • 4. Roster & Stack <ul><li>Utilize Google Maps and City of Salt Lake City GIS Map Server to familiarize myself with the market </li></ul><ul><li>Pound the Pavement! </li></ul><ul><li>Photograph buildings </li></ul><ul><li>Assemble/Update Commerce CRG building and tenant database </li></ul>
  • 5. City of Salt Lake City Planning Department <ul><li>City of Salt Lake City Planning Department </li></ul><ul><li>Purpose being to alert Commerce CRG of any proposed or approved projects that will be introduced to the market </li></ul>
  • 6. Industry Tracking <ul><li>Track relevant industries within the market - Retail Specific </li></ul><ul><li>Current events </li></ul><ul><li>Funding trends </li></ul><ul><li>Regulations </li></ul><ul><li>Overall goal is to better understand the retail space needs within the SLC area </li></ul>
  • 7. Client Research <ul><li>Utilizing building stacks and databases such as CoStar, research tenants and building owners within the market </li></ul><ul><li>Determine decision makers </li></ul><ul><li>Current representation </li></ul><ul><li>Knowledge gained will be added into the building and tenant database </li></ul><ul><li>Contact and introduce Commerce CRG. </li></ul>
  • 8. Pitches & Marketing Materials <ul><li>Help create marketing materials and pitches using MS Office Suite </li></ul><ul><li>Facilitate in any capacity the compiling or creating of market research material </li></ul>
  • 9. Network <ul><li>Be pro-active – Similar approach to networking within Park City, Utah market, however this will be on a larger and more professional scale </li></ul><ul><li>Network within the local real estate community </li></ul><ul><ul><li>Coffee </li></ul></ul><ul><ul><li>Lunch </li></ul></ul><ul><li>Attend real estate events </li></ul><ul><ul><li>Current ULI Member </li></ul></ul>
  • 10. Facilitate Deals <ul><li>Assist in any capacity possible </li></ul><ul><ul><li>Financial Analysis </li></ul></ul><ul><ul><li>Lease Analysis (Pro-Calc) </li></ul></ul><ul><ul><li>RFP’s, Proposals </li></ul></ul><ul><ul><li>Comparables </li></ul></ul><ul><ul><li>Scheduling </li></ul></ul><ul><ul><li>Preparing presentations </li></ul></ul><ul><ul><li>Showing space </li></ul></ul><ul><li>Always be available </li></ul>
  • 11. Creator of this presentation <ul><li>December 2008 Graduate of Texas A&M University, Masters of Real Estate </li></ul><ul><li>May 2007 Graduate of Plymouth State University, B.S. Environmental Planning </li></ul><ul><li>Leasing Intern, Cushman & Wakefield, Boston, MA </li></ul><ul><ul><li>Stacked office and laboratory buildings within Cambridge, MA and the 128 West Market </li></ul></ul><ul><ul><li>Analyzed lease economics using Pro-Calc </li></ul></ul><ul><ul><li>Attended NAOIP Networking Events </li></ul></ul><ul><ul><li>Tracked venture capital funding invested into life science industry within Massachusetts </li></ul></ul><ul><li>ULI Member </li></ul><ul><li>Argus Training - April 2008 </li></ul>
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