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Team Meeting. April 26, 2012. Agenda. 10:00 am - Informal Networking & Coffee/Tea 10:30 am - GLF News & Updates (Dr. Kerrie Saunders, MGT) 11:00 am - Green Exhibitor Workshop (Jerry Neale, MHL) 11:30 am - GLF Participant Announcements & Networking
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Team MeetingApril 26, 2012Agenda10:00 am - Informal Networking & Coffee/Tea10:30 am - GLF News & Updates (Dr. Kerrie Saunders, MGT)11:00 am - Green Exhibitor Workshop (Jerry Neale, MHL)11:30 am - GLF Participant Announcements & Networking11:45 am - GLF Promo Review & Materials Distribution (MGT)12:00 pm - Optional LunchGreen Living Festival MissionTo promote:
  • the triple bottom line: people, planet & prosperity
  • earth-friendly & local products, services and initiatives
  • non-profit and government environmental and wellness programs
  • community-building through networking and celebration
  • a brighter, greener future for our economy and community
  • Green Living Festival Basics
  • One of the Largest Healthy/Green Living Events on the Planet
  • 7th Annual Event in Rochester (3 years at OU)
  • 100,000+ ft2 Space - Third & Water St
  • SHOP @ 200 Exhibitors
  • LEARN @ 50 Presentations & Roundtables
  • CELEBRATE!
  • Activities for All Ages
  • Special Events – Preview, Party & Parade
  • What’s New in 2010 + 2?
  • Summer Dates! More Daylight, Better Weather
  • More Major Media Coverage - WJR & Fox 2
  • Expanded Wellness Programming
  • Dr. Michael Greger
  • National Musical Headliner
  • Kyle Vincent (Mitch Albom appearance)
  • Later Friday Hours (til 9pm)
  • Main Street Traffic to Event (40,000 daily traffic)
  • Improved Layout!
  • ImprovedLayout
  • Closer proximity between exhibits
  • Fewer large tents for better sight lines and less barrier to entry
  • Improved foot-traffic - long rows, no dead ends
  • Shuttle service
  • On-site, exhibitor & special needs parking
  • Top 10 + 2 Reasons to Exhibit at the GLF
  • free membership in Michigan's premier green/wellness network with year-round listing on one of MI's leading green/wellness websites
  • free listing on 60,000+ visit event website
  • free event guide listing 30k+ qty
  • on-line & smart-phone exhibit maps
  • lower pricing than comparable shows
  • additional advertising opportunities 
  • greater community service and participation - 25+ NPOs and free educational programming
  • more compact and convenient layout
  • educational programming at 4 venues
  • better publicity and media coverage  - Fox-2, Oakland Press, WJR, Disney, NA & more 
  • a green event - recycling, carbon offsets & paperless “paperwork”
  • special events
  • VIP Preview Party & MI Green Hall of Fame awards
  • parade & pep rally
  • Party for the Planet beer & music
  • Schedule of EventsWednesday (6/20)Preview Party &Awards 7-9pmFridayFestival 4-9pmParty for the Planet 12-10pmSaturdayParade & Pep Rally 11am-12noonFestival 11am-7pmParty for the Planet 12-10pmSundayFestival 11am-5pmParty for the Planet 12-5pmSet-Up Guidelines (see www.migreenteam.com/exhibitoragreement )
  • Set-Up Hours
  • Friday (6/22) 11am-3:30pm
  • Contact us for earlier set-up
  • Cars off lot 1 hr prior (3pm Fri) *
  • Materials/equipment out of common areas ½ hr prior (3:30)
  • Check In First
  • At festival HQ near east entrance
  • PIF only, payment can not be made at event
  • Park & Unload Equipment
  • Stay on Paved Surfaces *
  • Park in Exhibitor Lot as soon as equipment is unloaded, arrange booth display
  • No vehicles unattended *
  • Clear common areas
  • Set up tent
  • Properly stake/weight BYO tents *
  • Arrange booth display
  • 8’ uncovered table & chair inc.
  • Higher displays in back ½ of booth
  • No interference (noise, activity)
  • * Enforced by Rochester Fire & Police Green Exhibitor Workshop
  • Jerry Neale, Michigan Healthy Living Publications
  • GLF Managers
  • John Batdorf (MGT), Event Mgr
  • Dr. Kerrie Saunders (MGT), Wellness Program Mgr
  • David Youngman (RMBC), Main Stage Program Mgr
  • Will Rex (Green City Committee), Green Program Mgr
  • Business Development
  • Karen Cuthbertson (The 307 Group)
  • Marty Pawlusiak (Craig Martin Event Management)
  • Bart Loeb (Integrity Shows)
  • Advertising Goals
  • Millions of Impression
  • 50+ ads TV, radio & print
  • Daily Newspaper
  • Oakland Press, Macomb Daily ( 120k * 10+ ads)
  • Printing 30k Event Guides
  • Detroit Free Press – MI Green Leaders
  • Television
  • Fox 2 Live Coverage, Celebrity MC
  • CMN interview
  • Radio
  • WJR (Mitch Albom), Disney, MI Public Radio
  • Green Websites
  • Green Events
  • Veg Fest
  • MI Green Leaders
  • Other Advertising
  • Wellness Magazines (NA)
  • Outdoor Banners & Signs
  • Publicity
  • Goals (see updated results at www.migreenteam.com/glfmarketing)
  • Millions of Impressions
  • 20+ Calendars, 15+ Articles
  • Participant Promotions!
  • As Important as Media
  • On-line Resources available at miglf.com| Participate| Promote
  • Newsletters
  • Email Announcements
  • Press Releases
  • Networking & Social Media – LIKE facebook.com/migreenteam
  • Poster/Postcard Distribution (please take what you can distribute today)
  • Deadlines! (miglf.com | PARTICIPATE)May 1
  • Presentation Applications
  • MI Green Hall of Fame Nominations
  • June 1
  • Registration to be Included in Event Guide
  • Profile Updated for Event Guide
  • June 6
  • Event Guide Ad Submission Deadline (Oakland Press)
  • June 15
  • Special Events Registration
  • Thank You!
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