TOURISM, WINE AND GOLF

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TOURISM, WINE AND GOLF. Antoine Garanto Président of the Tourism Offices Union of the Libournais area (Saint-Emilion – Libourne). France 1rst tourist destination in the world. Paris Côte d’Azur on Mediteranean Coast Atlantic Coast. AQUITAINE. Atlantic coast and vineyards NATURE
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TOURISM,WINE AND GOLF Antoine Garanto Président of the Tourism Offices Union of the Libournais area (Saint-Emilion – Libourne) France1rst touristdestination in the world Paris Côte d’Azur on MediteraneanCoast Atlantic Coast AQUITAINE
  • Atlantic coast and vineyards NATURE AND HISTORICAL ATTRACTIVENESS Advantagesand disadvantages
  • AQUITAINE COAST
  • 250 Km from the Gironde estuary to the spanishfrontier
  • Sandy beaches all along the ocean
  • Pine forestslanscapes
  • A wild and wide area
  • A DIVERSIFIED TOURISTIC OFFER
  • Law density of touristpopulation
  • Accomodations at everyprices (campings, Bed and Breakfasts, high qualityhotels)
  • Differentways of spending the vacations : suntanning or swimming on the beaches, all kind of beach sports (beach volley, beach soccer…), trekking, riding, surfing, sailing, diving…
  • Nearan important gastronomic and oenologicalarea
  • THE WINE ECONOMY EVOLUTION
  • In the end of 20th century, Bordeaux wines and Aquitanianwinesfaced an economical breakdown and neededto find new markets
  • The wineeconomyconsiders oenotourismas a reliable trend to develop
  • TOURISM ECONOMY EVOLUTION
  • In a crisiscontext, Tourismkeepsin progress (4% everyyear)
  • Customers are more demanding
  • in quality
  • in thematic destinations
  • With a diversifiedoffer
  • Golf in Aquitania
  • In the triptych« beach, wine and sport », golf hasa good opportunity to take
  • Golf ismostlypracticed by people with high purchasing power
  • Golf needswidenaturalspaces
  • Since 1856
  • 1856 : 1rst golf course in continental Europe in Pau
  • 1888 : 2ndgolf course in France in Biarritz
  • duringthe 20th century : developmentin the inner area (Périgord and Lot et Garonne)
  • sincethe eighties in the coast area
  • Around 50 golf coursesin Aquitania QUESTIONS AROUND GOLF ACTIVITY TODAY
  • Ecologic question
  • Marketing position
  • SOURCES
  • www.golf-bordeaux-gironde.fr
  • www.golf-dordogne-perigord.com
  • www.medocgolfpass.com
  • www.golf-landes.com
  • www.golfpassbiarritz.com
  • www.paugolfclub.com
  • www.tourisme-aquitaine.fr
  • www.senat.fr
  • http://www.gegf.eu/environnement/ Thankyouverymuch for your attention
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