Alpine Pearls

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Sustainable Tourism Networking in Europe. Alpine Pearls. Karmen Mentil ÖAR Regionalberatung GmbH Sustainable Tourism Networking in Europe. Alpine Pearls. Main A chievements :
Sustainable Tourism Networking in EuropeAlpine PearlsKarmenMentilÖAR Regionalberatung GmbHmentil@oear.atSustainable Tourism Networking in EuropeAlpine
  • MainAchievements:
  • Alpine Pearls promotes and communicates sustainable tourism with environmentally-friendly mobility. The association’s 28 members profit from the professional communication activities and shared experiences
  • Alpine Pearls has successfully formed a strong European tourism brand for eco-holidays.
  • Members:
  • 28 tourism municipalities
  • Direct contact or involvement with the businesses, cooperation activities with partners like KTM (for E-Bikes), OEBB and DB (for train services), and other industry partners.
  • Sustainable Tourism Networking in EuropeAlpine
  • Appliedtools :
  • Training: workshops, study visits, manuals, etc
  • Certification and monitoring: criteria control via external control body
  • Marketing: image campaigns, media work, PR, internet incl. campaigns and social media
  • Challenges:
  • Improving quality standards and tourism offer of soft mobility in our pearls
  • Building-up of intense cooperation with railway and bus companies
  • Multiplying the idea by tourism product development with the hotels and enterprises in the pearls
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