Product packaging

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1. 2. Introduction Packaging is :  An activity of designing and producing the container of product.  first attraction for consumer. It may…
  • 1.
  • 2. Introduction Packaging is :  An activity of designing and producing the container of product.  first attraction for consumer. It may influence to consumer in buying behavior. Design, Shape and color is the identity of a brand.  more than just product's pretty face.  the essential for offering goods in safe and secured position.  Fifth P’s of marketing mix.
  • 3. Packaging design is:  the discipline of creating the container, graphics and visible outer presence of a product.  Essential role  Protection
  • 4. Transportation Communication
  • 5.  Essential tools  Naming  Brand identity
  • 6.  Brand color  Structure design & volume  Texture
  • 7.  Packaging Materials  Suitable packaging  Identity
  • 8.  Points to the consider when developing packaging  Make sure packaging is unique  Make sure its performs the function requirement  Make sure packaging promote product and brand
  • 9.  Classification of packaging  Primary packaging primary packaging is constructed both with the product itself and any existing secondary layers of packaging in mind.  Secondary packaging Secondary packaging is outside the packaging, perhaps used to group primary packaging.
  • 10.  Tertiary packaging It is use to handling bulk products, warehouse storage and transport shipping.
  • 11.  Types of packaging  Consumer packaging  A type of good that is consumed everyday by the average consumer.  Industrial Packaging The packaging that is used to delivery goods from producer to consumer. Used to transfer goods to the next point of production.
  • 12.  Method of packaging  Paper and cartoon packaging Use for foods ,electronic, toys, shoes, and other packaging materials  Films packaging Used to wrap goods, cover, protect box and other packaging  Foam packaging Used to protect glass, furniture and sharp edges.  Textile packaging Used to in automobile industry to protect the materials and parts  Plastics box and container Used to in food industry. I.e. ketchup, juice, milk, water and its can recycled also.
  • 13.  Different materials used  Cartridge paper  Use for general drawing, design and technology project  Generally 100-135g thickness  Cardboard  Thicker than paper  Made from layer, glue or laminated together.  It can be folded to produce a cartoon.  Duplex board  Used for the container to pack the liquid.  Used by food industry and recycle the materials.
  • 14.  Solid white Boards  High quality cardboard  It is used for hard backed books and other items.  Corrugated Board  It is used for packaging electric items  It is very strong comparatively its weight  Foil lined board  It is aluminum container used to packaged meals.  Foil retains the heat and help keep its warm.
  • 15.  Tracing paper  Generally it is used to layer of packaging.  Glass containers  Glass jar and bottles are very popular.  Mainly used for packing jams, juice, pickles, beer, wine etc.  They can be easily broken, destroyed when travelling  Plastic  It is Versatile packaging  Used for daily consumption goods, i.e. frozen goods, snacks foods  Aluminum  It is easy to manufacture and friendly with environment  It is perfect to storing canned goods, potted meat and fish, as an inner liner of bags, covers in packaged.
  • 16.  Advantage of packaging in different sector  Manufacture  To keep product safe.  To facilities storages.  To facilities distribution.  To increase profit.  To help in advertisement and sales promotion.  To increase the demand  Middle man  Help in storage.  Easy to transportation.  Helpful to presenting the product before consumer.  Help to increase sales and profit.
  • 17.  Consumer  Easy to handling  Helpful Information about products  Information about producer.  Using instruction of product.
  • 18.  Labeling  labeling is describing someone or something in a word or short phrase.  Importance of labeling  Product information  Shows nutritional content
  • 19. Thank you !! 
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